Depo Bangunan
INDUSTRY
Building Material Retail
SERVICES
Store Locator
Midtrans SNAP Payment
Ajax Layered Navigation
Live Chat Using Zendesk
Social Share to Multiple Channels
Chris Benz
Kemana CEO
Revolutionizing the Omnichannel shopping experience for building materials and household supplies, Depo Bangunan brings convenience, quality, and cost-effectiveness all under one roof. With the implementation of Optima.S, we have taken buying experience to new heights, empowering customers to shop materials and supplies from anywhere, any time
Chris Benz
Kemana CEO
BACKGROUND
Depo Bangunan is a building materials company based out of Jakarta, Indonesia looking to revolutionize the way customers shop for building materials and household supplies. By offering a comprehensive range of products under one roof it aims to provide a complete, convenient, and cost-effective solution without compromising quality.
BRIEF
As Depo Bangunan’s online presence grew and more customers turn to WhatsApp for purchases, the need for a more robust Ecommerce platform became evident. Acknowledging the limitations of their current approach, Depo Bangunan partnered with Kemana to develop a fast and scalable Ecommerce solution.
GOALS
Our objective was to establish a swift and scalable Ecommerce platform, emphasizing urgency of its development. Depo Bangunan aimed to have the Ecommerce site constructed as quickly as possible, recognizing the critical need for speed and scalability to meet its goals effectively. As a major brand within its vertical one of its goals was not only to expand its customer base but also to enhance brand awareness in both traditional and digital realms. Partnering with Kemana was a key step in achieving these objectives.
CHALLENGE
The project involved transitioning from a WhatsApp-based purchasing system to a full fledged Ecommerce platform, developing a solution that was both fast and scalable to meet urgent demands, and ensuring rapid deployment while allowing for future updates and customizations.
SOLUTIONS
Kemana leveraged its Optima Accelerator Platform to facilitate Depo Bangunan’s swift implementation, providing the necessary customization flexibility for the diverse needs of the Depo Bangunan group. Optima is perfectly suited for B2C businesses seeking a rapid, cost-effective, and scalable Ecommerce solution. This system seamlessly integrates a brand’s specific features and customizations, ensuring adaptability for ongoing modifications and timely readiness for launch.
CREATING THE EXPERIENCE
To enhance the convenience for online shoppers collecting their orders from a nearby Depo Bangunan store, we introduced a “Store Pickup Option.” Additionally, Kemana played a key role in developing a dedicated page called “Shop By Room.” This feature enables users to easily discover items tailored to specific areas such as the kitchen, living room, bathroom, and more, streamlining the shopping experience based on the purpose of each area.
THE RESULTS
The initiation of Depobangunan.co.id marked Depo Bangunan’s inaugural step into digital transformation, bolstering its online brand visibility. Through a collaborative effort with Kemana, the team utilized the Optima Accelerator to efficiently launch the Ecommerce platform for Depo Bangunan within a short timeframe. The establishment of depobangunan.co.id significantly enhances Depo Bangunan’s consumer accessibility, enabling them to shop conveniently from any location at any time.
Seamless Transition – Migrated from Offline to a scalable Eommerce platform with Optima.S.
Enhanced Features – Added Store Pickup and Shop By Room for a more convenient and personalized shopping experience.
Digital Launch – Rolled out Depobangunan.co.id, boosting online visibility and customer accessibility.
