Lincraft is a retail chain in Australia that specializes in the sale of homewares, including crafts, materials, and patterns. Lincraft Australia was established in 2005 and owned by John Maguire and Brian Swersky. Today it has 69 locations around Australia and New Zealand.

The business prides itself in valuing the ever-changing and evolving world of craft, sending our most passionate buyers to the ends of the earth to the world’s major craft, yarn and fabric fairs, with strict instructions to source the latest in fashion and creative ideas and return with fresh inspirations.

Lincraft sought Kemana in regard to maintaining, enhancing & providing omnichannel experience for users.

The goal of this project is to elevate and enrich the user experience on Lincraft’s Shopify Store. By implementing strategic enhancements and user-centric features, the goal is not only to attract new customers but, more importantly, to foster enduring customer loyalty. This dedicated effort is designed to create a seamless and enjoyable shopping journey, leaving a lasting positive impression on users. Consequently, as a direct result of these user-focused initiatives, the anticipated outcome includes a substantial upswing in the company’s sales, solidifying Lincraft’s position as a leader in customer satisfaction and market success.

SOLUTIONS

Kemana successfully achieved this by implementing strategic improvements in integrations and spearheading innovative feature development. This proactive approach not only enhanced the overall user experience but also fostered a stronger connection with the customer base, resulting in a notable increase in returning customers. .

THE RESULTS

Lincraft site improvements gave the customer a seamless shopping journey and the best omnichannel experience! The conversion rates, revenue, and site page view massively increased after the enhancement done by our team in Kemana.